Byrdie: How This Brand Is Making At-Home Hair Care Easier for People With Natural Hair

By: OLIVIA HANCOCK

With the COVID-19 pandemic shuttering the doors of many hair salons across the nation, millions of us have had to tap into our inner hairstylist. No longer being able to book an appointment on a whim has left many of us experimenting with hair tools, products, and styles in an effort to maintain healthy, hydrated tresses. But relying on at-home hair maintenance for months on end can be challenging (and to be honest, exhausting). This especially rings true for those with curly and coily hair, which requires extra TLC.

Enter: Glow by Daye—a haircare brand featuring satin bonnets, shower caps, deep conditioning heat caps, and soft hood dryer attachments designed to make caring for natural hair less daunting. The founder, Ranay Daye, started the brand to address the common dilemmas she and other people with textured hair faced. 

“Whether I had a twist out, braids, or my "go-to" bun, the satin bonnets that I would frequently buy from my local beauty supply always fell short because they were thin, ratty, and usually wound up off my head in the morning,” Daye says. “The notion to have a high-quality bonnet that was made for varying hair sizes, didn’t snag my hair, and was gentle on my edges inspired me to start to Glow by Daye. It started off three years ago with my ideal version of a satin bonnet and we have grown into other products reinvented for those with beautifully textured hair and versatile styles in mind.”

For Daye, offering an elevated and better-performing take on the products she used to frequently pick up at beauty supply stores is her mission. By making thoughtful fabric and functionality choices, Daye has been able to curate a line of products that deep condition the hair more effectively, increase moisture retention, and better preserve protective hairstyles. “We like to think of all our products as intentionally designed and start with the purpose of making a high-quality product that is affordable,” Daye says. 

“We like to always ask the question of ‘How can this be better for us and our needs?’”

During the coronavirus pandemic, Glow by Daye is focused more than ever on helping women care for their hair. “In this very different time, haircare maintenance at home has been our only resolution, so keeping up with a routine is key, no matter what that might've looked like before the world shut down,” Daye tells us. “We want to serve our community with products that make your life easier when it comes to at-home hair maintenance.” Keep scrolling to discover the brand’s signature products that will make taking care of your hair a breeze. 

If you’ve been on the hunt for an ultra-durable bonnet (like I have), then look no further. Made from high-quality satin, Glow by Daye’s signature bonnets will keep your protective styles looking fresh while you’re sleeping or relaxing at home. Equipped with an adjustable drawstring, the bonnet will fit comfortably on your head, no matter the length or thickness of your hair. To amp up the comfort factor, the bonnet boasts a protective satin perimeter edge that gently hugs your temples and won’t pull your edges. 

Glow by Daye’s signature bonnets come in 13 reversible designs, so you can switch up your look in an instant.

When it comes to caring for natural hair, one thing is for sure—deep conditioning is a must. This Deep Conditioning Heat Cap makes DIY conditioning and oil treatment sessions effortless. Here’s how it works: The microfiber cap is lined with Flaxseed, a flower seed known to effectively retain heat. After warming the cap in the microwave, you’ll be treated to 20-30 minutes of gentle heat. The cap’s even heat distribution allows your hair to absorb more moisture, leading to healthier and stronger strands. Daye tells us that many of her customers have made the Deep Conditioning Heat Cap a staple in their routine while they've been sheltering in place. 

Meet the inflatable alternative to traditional hooded dryers. Made from a lightweight, flexible material, the Soft Bonnet Hood Dryer Attachment can fit around all hairstyles and accessories, ranging from rollers to flexi rods. This adjustable bonnet hood attaches to your handheld blow dryer and delivers a constant flow of warm air to your hair, helping you set your styles and condition. 

When you’re trying to preserve a blowout or braided look, keeping your hair dry while you shower is a must. Designed with waterproof PVC material and charmeuse satin, the brand’s shower caps keep tresses perfectly protected and dry while you bathe. The attached drawstring allows those with thicker, longer hair or protective styles to fit the shower cap comfortably on their head. It’s also reversible and can easily be used as a conditioning cap after you apply hydration treatments.

https://www.byrdie.com/glow-by-daye-at-home-haircare-4845253